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Confession: Rebranding Accent Inns – Why? How? Huh?

Thursday, August 9th, 2012

Accent Inns 3Spot

Eek! I’m so excited! This week, we officially launched our new brand and it’s so electrifying because it completely resonates with who we are. We are so pumped about it I wanted to share with you the story of how it came to be.

Late last year we were just finishing our massive exterior renovations at all 5 Accent Inns when it occurred to us that this was a much needed rebirth for our 26 year old company. Realizing this opportunity, we felt the time was right to take a look at how the marketplace viewed our brand, because if we ever were going to make any changes, this would be the time. (more…)

 

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We’re New…. Well Kinda

Tuesday, August 7th, 2012
Accent Inn Vancouver Airport Hotel

Accent Inn Vancouver Airport Hotel

For Immediate release

Taking a good look into the mirror

Travelling in British Columbia this summer never looked so good

 August  07, 2012, Victoria, BC – Accent Inns’ easy-to-spot, iconic blue roofs haven’t changed, but just about everything beneath them has– from the renovated exteriors, updates to the interiors of all five properties —  and a very cool change in the  brand  image and story.

Now sporting refreshed exteriors in shades of, taupe, grey and green, entrance pillars refinished in natural stone and glass balconies to open up the views, Accent Inns has a warmer, more welcoming West Coast feel and is working harder than ever to live their new “stay local, stay real” tag line.

“As we finished our renovations late last year, we felt it was time to check in and see what our potential customers thought of Accent Inns,” says Mandy Farmer, president of Accent Inns. “The focus group results were shocking. Going by our name and look, many people thought we were an American owned run of the mill chain. For a company that is owned and operated by a BC family, we were heart broken. It was time to become better at telling and living our brand story.” (more…)

 

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Pedalling for Papua

Thursday, July 5th, 2012

jeremy Bally Mile 0Although most of us have causes that we support both financially and emotionally, there are very few of us that would jump on a bicycle and pedal across Canada to spread the word about something we truly believe in. Jeremy Bally is one of those people. On April 27, Jeremy left Mile 0 in Victoria BC and began his life as a Travelling Minstrel as he mounted his bicycle and headed east. The story that he is telling is that of the people of West Papua New Guinea, previously known as Irian Jaya. (more…)

 

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Act like a local in Victoria: 10k fun-runs, ice cream, coffee and the beach

Tuesday, June 5th, 2012

Mandy,bikeandAccent

 

Guest Blog by Nevin Thompson

If you were returning to home with your active, outdoorsy family after spending nearly a decade overseas as an expat, where in Canada would you choose to live?
For us the choice was simple: wherever there was no snow in the winter and no rain in the summer, which left us with just one choice out of all of Canada. Victoria, located on the southern tip of Vancouver Island, in British Columbia, north of Washington State’s majestic Olympic Mountains, has pretty much the best weather in Canada. On top of that, there is lots to do here, especially if you enjoy the outdoors. There’s a reason why Victoria is ranked as Canada’s fittest city. (more…)

 

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Saanich Cycling Festival and More

Monday, May 28th, 2012

Saanich-Cycling-FestivalThe perfect time for a cycling festival is a sunny spring day in Victoria and that’s what we had for the 2012 Saanich Cycling Festival. This festival included all the right ingredients – a family bike ride as well as a kid’s route, entertainment, a bouncy castle, food and a good assortment of displays relating to cycling.

As a Bike Friendly hotel, Accent Inns was proud to be a sponsor for this fun event that attracted a large number of people, bicycles and family pets.

The children were kept busy with a treasure map requiring them to get stickers from various sponsors while adults visited the display booths and listened to music provided by Flat Rabbit and Bijoux du Bayou. (more…)

 

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President & CEO says, biking to meetings is easy!

Friday, May 18th, 2012

Accent Inns President makes it look easy

Bike to Work Week is coming up and I often get asked the question, “How do you bike to work when you’re a business person? I don’t have a shower at work and I have appointments that I need my car for. I just can’t do it”.

Of course you can! First off, why on earth do you need your car for appointments?  I ride my bike to meetings and I swear I get there at least 10 minutes before everyone else because I didn’t have to find parking, fiddle with the meter, and then hoof it to the appointment.  The door to door advantage of a bike is huge, not to mention bypassing all the traffic. (more…)

 

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Valentine’s Day is not the same for everybody!

Thursday, February 9th, 2012
You won't find Rose petals at Accent Inns BC Hotel for Valentines day

Rose Petals and Valentines day...not for everyone

Let’s face it, if you are not currently in a relationship or if you dismiss the idea of Valentine’s Day as a way for retailers to part you from more of your hard earned cash, you may not wish to spend Feb 14th at a hotel where rose petals and champagne are the order of the day. (more…)

 

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Timesavers, Juggling ideas and other secrets

Friday, February 3rd, 2012
Victoria BC hotel chain CEO Mandy Farmer, multitasking at home

Mandy Farmer multitasking at home

Hot on the heels of my secrets to success blog post, here’s a random smattering of shortcuts and tricks of the trade that I often employ to help me get the most out of my day. Please note some of these are desperate measures and are not to be used daily!

For instance, the first one – Dry Shampoo – should only be used on occasions when you are really pressed for time or just can’t stand the thought of wash, rinse, repeat, blow-dry, style, hairspray routine. Just sprinkle this dry powder on the roots of your hair and voila! No need to shower, but maybe an extra layer of deodorant wouldn’t hurt. (more…)

 

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2011 Year in Review

Wednesday, January 4th, 2012
Terry farmer jumps for joy - Victoria hotel chain, Accent Inns Celebrates 25 years in business

Terry Farmer founder of the BC hotel chain excited over Accent Inns awesome success

Wow, what a year 2011 was for the Accent Inn team.

The year began with us launching the first ever hotel rewards  for Pets, the “Pet Fee Free” card back in March. The response had people  talking about it online from all over North America (not just Canada). Next, one of our Vancouver Airport  team members, Zully, won a Tourism Vancouver award for his service. We went from the excitement for Zully  to  our founder, Terry Farmer, being awarded Tourism Victoria`s first ever Lifetime Member award, which really put a spring in our steps. (more…)

 

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Gear up, stay active and discover some of BC’s cycling hotspots

Monday, September 12th, 2011

Stay at a bike friendly hotel when mountain biking in BC

BC has some of the best biking anywhere!


 

Gear up, stay active and discover some of BC’s cycling hotspots

Sept. 12, 2011, Victoria, BC – With the great late summer weather holding strong, the team at Accent Inns, a locally owned and operated hotel chain, is encouraging bike lovers to make the most of it by getting out and hitting the trails.

“Hands down, British Columbia is home to some of the world’s most extraordinary biking,” said Mandy Farmer, CEO of Accent Inns. “With a number of bike parks, cross country trails and rugged mountain terrain, our province has something for every vacationing and competitive cyclists, both amateur and pro.”

 

And travelling with bikes has never been easier – thanks to Accent Inns’ unique Bike Love program. Under Bike Love, each location offers guests bike friendly rooms, access to a bike wash and tuning station (complete with a professional-grade bike stand and an assortment of bicycle specific pro mechanic tools, pump, hose and plenty of rags) and use of the onsite laundry facilities – all at no extra charge.

(more…)

 

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