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Confession: Rebranding Accent Inns – Why? How? Huh?

Thursday, August 9th, 2012

Accent Inns 3Spot

Eek! I’m so excited! This week, we officially launched our new brand and it’s so electrifying because it completely resonates with who we are. We are so pumped about it I wanted to share with you the story of how it came to be.

Late last year we were just finishing our massive exterior renovations at all 5 Accent Inns when it occurred to us that this was a much needed rebirth for our 26 year old company. Realizing this opportunity, we felt the time was right to take a look at how the marketplace viewed our brand, because if we ever were going to make any changes, this would be the time. (more…)

 

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