For Immediate release
Taking a good look into the mirror
Travelling in British Columbia this summer never looked so good
August 07, 2012, Victoria, BC – Accent Inns’ easy-to-spot, iconic blue roofs haven’t changed, but just about everything beneath them has– from the renovated exteriors, updates to the interiors of all five properties — and a very cool change in the brand image and story.
Now sporting refreshed exteriors in shades of, taupe, grey and green, entrance pillars refinished in natural stone and glass balconies to open up the views, Accent Inns has a warmer, more welcoming West Coast feel and is working harder than ever to live their new “stay local, stay real” tag line.
“As we finished our renovations late last year, we felt it was time to check in and see what our potential customers thought of Accent Inns,” says Mandy Farmer, president of Accent Inns. “The focus group results were shocking. Going by our name and look, many people thought we were an American owned run of the mill chain. For a company that is owned and operated by a BC family, we were heart broken. It was time to become better at telling and living our brand story.” (more…)