Eek! I’m so excited! This week, we officially launched our new brand and it’s so electrifying because it completely resonates with who we are. We are so pumped about it I wanted to share with you the story of how it came to be.
Late last year we were just finishing our massive exterior renovations at all 5 Accent Inns when it occurred to us that this was a much needed rebirth for our 26 year old company. Realizing this opportunity, we felt the time was right to take a look at how the marketplace viewed our brand, because if we ever were going to make any changes, this would be the time. (more…)