People always ask why we don’t do a free breakfast like other chains that include it. And it’s very simple why we do not: we offer high quality, affordable family restaurants at all our locations and we also have kitchenettes in many our rooms for those who want to bring their own (and all rooms have fridges).
Basically the bottom line is that we don’t want to offer anything unless we can be proud of it. Many hotels that offer these free breakfasts do so with low quality ingredients such as powdered eggs, nuked low grade frozen sausages (I can only imagine what goes in them) and other highly processed inexpensive and non-nutritious foods like donuts in order to keep their costs in line.
With our tag line being Quality Where it Counts we just can’t serve that crap to our guests! And, if we went and offered a higher quality breakfast (grade A eggs, real bacon…etc.) our costs would be out of line, we wouldn’t be competitive, and we’d have to raise our rates. Not cool. (more…)